Case study · SEO dashboard

RankPilot SEO Dashboard

One place to track rankings, audit a site, score content, watch competitors and send clients a report: a full SEO workspace for a home-and-living brand.

Rank trackingSite auditOn-pageBacklinksCompetitorsReporting
RoleSEO strategy & design
Built byShoaib Ansary
StatusDesign mockup
OverviewRank TrackerCompetitorsSite AuditOn-page and contentBacklinksReports
7workspaces, from overview to reports
1,284keywords tracked with six-month trends
2,418pages crawled for technical health
Desktop + phonethe layout reflows to a small screen
01 · Overview

Every number that matters,
on one screen

Organic traffic, top-10 keywords, domain authority and conversions sit above the trend. Search Console figures, channel mix and top countries sit below, so a client can read a month in a minute.

  • Traffic against goal for the last 12 months
  • Search Console clicks, impressions, CTR and position
  • Biggest ranking movers and top landing pages
Overview
Reports
Rank Tracker
Competitors
02 · Rank Tracker

1,284 keywords,
tracked daily

Every keyword shows its position, change, six-month trend, search volume, CPC, intent and the page type that ranks, with a position distribution and visibility trend above.

  • Position buckets: top 3, 4-10, 11-20, 21-50
  • Intent tags: transactional, commercial, informational
  • Search from the top bar to filter instantly
03 · Competitors

See who is winning
and why

Compare visibility, top-10 keywords, backlinks and authority against rivals, with share of voice and a keyword-gap list of terms they rank for and you do not.

  • Share of voice across the competitor set
  • 12-month visibility trend per domain
  • Keyword gap with volume and difficulty
Competitors
Rank Tracker
Site Audit
04 · Site Audit

Technical issues,
found and ranked

A crawl of 2,418 pages is turned into a health score, a crawl-status breakdown and a list of issues with severity and the fix to apply. Core Web Vitals are tracked on mobile.

  • Critical, warning and passed checks
  • Core Web Vitals: LCP, INP and CLS
  • Health score history and a technical checklist
05 · On-page & Content

Titles, snippets and
content, scored

Every page gets a score from title length, meta description, headings and keyword use. A live SERP preview shows how the page will appear in Google before it is published.

  • SERP preview with rating stars and price line
  • Heading structure of each page
  • Content ideas from keyword gaps and a 4-week calendar
On-page and content
Rank Tracker
Backlinks
06 · Backlinks

A link profile you can
actually read

New and lost links, anchor-text mix, referring-domain growth and the most linked pages, with spam links flagged and disavowed.

  • Referring domains and dofollow share
  • Anchor text: brand, partial, generic, exact
  • Toxic-link share tracked month by month
07 · Reports

Client-ready reports,
in one click

Monthly summaries turn the numbers into a clean page a client can read: traffic growth, ranking gains, new links and conversions, ready as a PDF.

  • Monthly summary with highlights
  • Keyword, audit, backlink and competitor reports
  • White-label friendly layout
Reports
Overview
Everywhere

Made for the desk and the phone

The top menu scrolls sideways and every figure stays readable on a phone.

RankPilot on phone
Inside the system

Seven tools, one menu

OverviewRank TrackerCompetitorsSite AuditOn-page & ContentBacklinksReports

Rankings first

Every chart starts from the keyword list, so traffic, share of voice and reports always agree.

Technical depth

Core Web Vitals, crawl status, canonicals and redirect chains sit beside the content and link data.

Client ready

Reports read like a story: what grew, what moved, what to do next. Ready to send as a PDF.